July, 2026 | Georgia/Racha

All new Hilux and LC 300 Hybrid Dynamic Press Launch

July, 2026

Welcome to Racha, Georgia, where you'll experience the new Generation Hilux and the Land Cruiser 300 Hybrid in one of the country's most breathtaking mountainous regions.

Throughout the event, you'll explore challenging on- and off-road routes designed to showcase the new Generation Hilux's outstanding durability, capability, and performance, while discovering the refined power and advanced hybrid technology of the Land Cruiser 300 Hybrid all set against the spectacular landscapes that make Racha the perfect destination to experience Toyota's legendary go-anywhere spirit.

Model	NG Hilux	LC 300 H
Engine	2.8 TD	3.5 L
Power HP	204	464 (+49)
Torque	420	790 (+140)
0-100 Acc	10 sec	6.4 (-0.3)
Transmission	M/T	A/T

Route Overview

Starting Point – Manino, Utsera The journey begins in the picturesque mountain village of Utsera, surrounded by lush forests and the crystal-clear waters of the Rioni Valley.

Stop 1

Ambrolauri Airport

Our first stop features a dynamic acceleration experience, where guests will discover the impressive power and responsiveness of the Land Cruiser 300 Hybrid in a dedicated drag challenge.

Stop 2

Tchrebalo Village

The route then continues through the scenic roads leading to Tchrebalo, offering breathtaking panoramic views, winding mountain roads, and an authentic taste of Racha's natural beauty.

Stop 3

Off-Road Challenge I

Leaving the asphalt behind, participants will put the New Generation Hilux to the test on demanding off-road terrain, experiencing its legendary durability, traction, and capability.

Stop 4

Off-Road Challenge II

The adventure culminates with a technical off-road section, designed to demonstrate the Hilux's confidence, control, and Built to Endure spirit in the rugged landscapes of Racha.